The Launch — Sustainable Tourism 2030 Pledge
The Launch has signed the Sustainable Tourism 2030 Pledge to demonstrate our commitment to improving the sustainability performance of our business between now and 2030.
SustainableTourism2030PledgeGui…
Located on Owen Sound’s waterfront, The Launch exists to create memorable experiences that connect people with local food, local culture, and the natural environment. We believe tourism should be a positive force — supporting communities, protecting natural spaces, and strengthening local economies for future generations.
The UN World Tourism Organization defines sustainable tourism as:
“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”
SustainableTourism2030PledgeGui…
By signing this pledge, we commit to:
1. Maintaining a Public Commitment to Sustainability
We will actively communicate our sustainability goals and progress publicly, and continue integrating responsible practices into how we operate, plan events, and engage with guests.
2. Measuring and Improving Our Performance
Each year between now and 2030, we will measure and track our sustainability performance using the Sustainable Tourism 2030 self-assessment framework to guide decision-making and continuous improvement.
SustainableTourism2030PledgeGui…
Our Sustainability Commitments
At The Launch, sustainability means practical action — small operational decisions that add up to meaningful impact.
Environmental Responsibility
-
Reduce waste through thoughtful packaging choices and improved recycling practices.
-
Minimize single-use materials wherever possible while maintaining food safety.
-
Monitor and reduce energy and water consumption across daily operations.
-
Encourage low-impact transportation options including walking, cycling, paddling, and boating access.
-
Promote a clean waterfront environment through responsible site management.
Community & Local Economic Impact
-
Prioritize sourcing from local suppliers, makers, and food producers when feasible.
-
Provide opportunities for local entrepreneurs, vendors, musicians, and creators through events and activations.
-
Support tourism that drives positive economic impact for the Owen Sound community.
Social & Visitor Experience
-
Create an inclusive and welcoming space for locals and visitors alike.
-
Improve accessibility and site usability wherever practical.
-
Promote safe and responsible waterfront recreation and outdoor enjoyment.
Events & Experiences
-
Design events that balance energy and excitement with responsible operations.
-
Encourage reusable décor and sustainable event planning practices.
-
Build experiences that celebrate local culture while respecting the environment.
Our Long-Term Vision (2030)
By 2030, The Launch aims to:
-
Operate with measurable sustainability practices embedded into everyday decision-making.
-
Strengthen partnerships with local producers and community organizations.
-
Become recognized as a waterfront destination that balances fun, tourism, and environmental stewardship.
-
Continuously improve through annual self-assessment and transparent progress updates.
Why This Matters to Us
As a seasonal waterfront destination, we directly depend on the health of our environment and the strength of our local community. Our goal is to create experiences today that still make sense — environmentally, socially, and economically — years from now.
